I BUILD MARKETING SYSTEMS FOR SERVICE BUSINESSES. THAT'S IT.

Not SaaS companies. Not e-commerce stores. Not influencers.

Plumbers. Electricians. Restaurants. Fitness studios. Cleaning services. HVAC. Landscaping.

Service businesses.

Because that’s what I know. That’s what I’m good at. And that’s where I can make the biggest impact.

THE ORIGIN STORY

HOW I GOT HERE

I started LevelUpX after my food truck business failed during COVID.

I was good at making food. My customers loved it. But when everything shut down, I didn’t have the systems to survive.

  • No way to stay in touch with customers.
  • No online presence.
  • No automation to keep leads coming in.
  • No backup plan.

 

I watched my business die not because I was bad at what I did, but because I didn’t have the right systems.

That failure taught me something important:

Good businesses don’t fail because they’re bad at their craft. They fail because they’re bad at marketing.

So I went all-in on learning everything I could about marketing, automation, and building systems that actually work.

I spent years studying. Testing. Building systems for other businesses. Figuring out what works and what’s just noise.

Now I help service business owners avoid the mistakes I made.

I'M ZACH. THIS IS WHAT I DO.

Specialist in service business marketing.

Based in Mankato, Minnesota. Serving businesses nationwide.

What I build:

  • Websites that convert visitors into customers
  • Automation that captures and follows up with leads
  • Marketing campaigns that bring qualified customers to your door
  • Systems that work even when you’re busy working

 

Industries I work with:

Plumbers, electricians, HVAC, restaurants, fitness studios, cleaning services, landscaping, home services—any service-based business where the owner is tired of losing leads and wants systems that work.

My approach:

No BS. No fluff. No strategies that sound good but don’t work. Just practical systems that bring in more customers and save you time.

Capacity:

I only take 2 new clients per month. This isn’t a factory. When you work with me, you get my full attention.

Location:

Based in Mankato, Minnesota. I work remotely with businesses nationwide. Everything happens online strategy calls, project updates, training.

WHY I ONLY WORK WITH SERVICE BUSINESSES

Because you’re like me.

You’re not trying to be the next tech unicorn. You’re not chasing venture capital. You’re not trying to “scale to exit.”

You just want to:

  • Get more customers
  • Stop losing leads to competitors
  • Have systems that work without you babysitting them
  • Build something sustainable

You’re good at what you do. You care about your customers. You just need the marketing and automation to match your skills.

That’s where I come in.

Service businesses have specific problems:

  • You can’t answer the phone while you’re working
  • You’re competing on Google with 20 other businesses
  • Your website exists but doesn’t convert
  • You don’t have time to post on social media every day
  • Reviews matter more than anything else

And those problems have specific solutions.

I’ve built these systems for service businesses like yours. For plumbers. For restaurants. For electricians. For fitness studios. For cleaning services.

I know what works because I’ve done it.

MY VALUES

  • FIX WHAT’S BROKEN FIRST 

We don’t sell you a full website rebuild when all you need is better follow-up. We identify the bottleneck that’s costing you the most money and fix that first. Then we move to the next one.

Why it matters: You get results faster. You don’t waste money on things you don’t need. You see ROI in weeks, not months.

  • NO LONG-TERM CONTRACTS 

You’re not locked in. You stay because we deliver results, not because you signed a 12-month agreement you regret.

Why it matters: We have to earn your business every month. That keeps us honest and keeps us focused on getting you actual results.

  • TRANSPARENT PRICING

You know what you’re paying and what you’re getting. No hidden fees. No surprise charges. No “oh, that’s extra” conversations three months in.

Why it matters: You can make informed decisions. You’re never wondering if you’re getting ripped off. You trust us because we’re upfront from day one.

  • REAL BUSINESSES, REAL PROBLEMS 

We work with service businesses plumbers, electricians, restaurants, fitness studios, cleaning companies. People who are working 60-80 hour weeks and don’t have time for marketing BS.

Why it matters: We understand your world. We know you can’t spend three hours a day on social media. We build systems that work while you’re working.

MY PROCESS

Step 1:

I Figure Out What’s Actually Broken

Most people think they need a new website. Or more ads. Or better social media.

Usually, they’re wrong.

I start by identifying your real bottleneck the one thing that’s actually costing you customers.

Is it:

  • Missed leads? (You can’t respond fast enough)
  • Low demand? (Not enough people know you exist)
  • Poor booking? (Leads aren’t converting)
  • Invisible online? (Competitors show up first on Google)
  • No trust? (You don’t have enough reviews)

 

Once I know what’s broken, I can fix it.

Step 2:

I Build the Solution

Not a Band-Aid. Not a quick fix. A real system.

If you’re missing leads, I build automation that responds within 60 seconds.

If you’re invisible online, I get you ranking on Google.

If leads aren’t converting, I build follow-up sequences that turn maybes into yeses.

I handle:

  • Web design (if needed)
  • Automation setup (GoHighLevel, email, SMS)
  • Marketing campaigns (SEO, ads, content)
  • Review systems
  • Whatever else you need

 

Step 3:

I Train You (and Your Team) to Use It

I don’t build something and disappear.

I make sure you know how to use it. How to update it. How to make it work for you.

Then I stick around to make sure it actually works.

Step 4:

We Optimize Until It Works

First version might not be perfect. That’s fine.

We track what’s working. Adjust what’s not. Test new things. Keep improving until you’re seeing real results.

WHY WORK WITH ME INSTEAD OF AN AGENCY?

  • You’re not a number in a pipeline.
  • Agencies juggle 50+ clients. Junior staff. Account managers. Handoffs.
  • I take 2 new clients per month. When you work with me, you’re working with me not some junior employee who’s learning on your dime.
  • Direct access to the person doing the work.
  • No middleman. No account manager who has to “check with the team.”
  • You talk to me. I build your stuff. We make decisions together. That’s it.
  • One person who knows your business completely.
  • You don’t have to repeat yourself to five different people.
  • I know your business. Your customers. Your goals. Your challenges.
  • One brain. One strategy. No miscommunication.
  • Specialized expertise.
  • I don’t work with SaaS companies, e-commerce stores, or crypto startups.
  • Just service businesses. That’s all I do. That’s all I’ve ever done.
  • When you work with someone who specializes in your industry, you get better results faster.
  • Lower overhead = better pricing.
  • I don’t have a fancy office. I don’t have a sales team. I don’t have 10 employees to pay.
  • That savings goes to you.
  • I stay until it works.
  • Some agencies build something, send an invoice, and disappear.
  • I stick around. I optimize. I make sure you’re actually getting results.

WHO I WORK WITH (AND WHO I DON'T)

I’M A GOOD FIT IF: 

✓ You’re a service-based business (plumber, restaurant, electrician, fitness, cleaning, etc.)

✓ You’re losing leads or customers to competitors

✓ You’re ready to actually implement solutions (not just collect advice)

✓ You’re willing to invest in systems that work

✓ You’re tired of agencies that overpromise and underdeliver

 

I’M NOT A GOOD FIT IF: 

✗ You want cheap and fast (quality takes time and investment)

✗ You’re looking for someone to just “run your social media”

✗ You’re not willing to change anything about how you operate

✗ You want a logo or branding work (I focus on systems that bring customers)

✗ You’re in an industry I don’t specialize in (SaaS, e-commerce, etc.)

BASED IN MANKATO, MINNESOTA. SERVING BUSINESSES NATIONWIDE

Local:

Mankato, Minnesota and surrounding southern Minnesota areas

National:

I work remotely with service businesses across the United States

 

How it works:

Everything happens online strategy calls via Google Meet, project updates via email, screen-sharing for training.

You don’t need to be in Minnesota to work with me. Most of my clients aren’t.

LIMITED AVAILABILITY

I’m currently taking 2 new clients per month

This isn’t because I’m turning away business for fun. It’s because I can’t deliver quality work if I’m juggling 30 clients at once.

When you work with me, you get my full attention. That means limited capacity.

If you’re interested:

  1. Take the free bottleneck assessment (5 minutes)
  2. Book a discovery call
  3. We’ll talk about your business and whether I can help

 

If I’m at capacity, I’ll let you know and we can schedule for next month.

LET'S TALK ABOUT YOUR BUSINESS

If you’re a service business owner who’s:

  • Losing leads to competitors
  • Invisible on Google
  • Tired of websites that don’t convert
  • Ready to build systems that actually work